External Engagement
The yacht, as a corporate flagship, delivers your value proposition to your stakeholders around the world. Corporate activations and inshore regattas at stopovers in targeted markets allow partners to actively engage their guests from both business and political backgrounds, deepening relationships and increasing customer intimacy.
Brand Awareness and Association
The global character of the race allows partners to present their brand in 6 continents, while it is associated with teamwork, performance excellence, and competitiveness in a sustainable vehicle. The fixed race agenda provides the opportunity from a marketing perspective to be proactive and creative in the activations. The early notice allows a partner to develop and deliver a fully integrated campaign tailored around its key markets within the stopover calendar, a global initiative with local ownership.
Premium Hospitality and Guest Experiences
The unique combination of corporate and government partners provides a natural professional environment at stopover business functions at which trade and investment teams create business opportunities through a variation of activations. Networking receptions at trade missions, exhibitions and industry regattas are amongst the hospitality events hosted by Clipper Race partners.
Global Media Exposure
From daily newspapers to consumer magazines, television news and feature programmes, to online news and social networking sites that take the race to millions more people as the dramatic footage and commentary is shared amongst colleagues, friends and family; the Clipper Round the World Yacht Race manages to translate itself into millions of homes and thousands of boardrooms around the world.
Media coverage of the Clipper Race spans not only news and sport media, but also reaches the lifestyle, business, travel and technology sectors, allowing race partners to reach new consumers, build relevance and grow their media profile. On average a team sponsor enjoys a 23:1 ROI for PR value arising from a 2 billion people audience across 199 countries.
Economic Impact
Partnerships between corporations and (local) governments can be devised to benefit both businesses and the community, using the race platform to create high quality business engagement opportunities across the world, as well as creating civic pride at home port stopovers. Combinations with international trade and investment missions have proven tremendously successful in contributing to build on cultural, economic and tourism strengths, having a significant financial and reputational impact, which benefits both business and government.
Internal Engagement
In order to fully leverage the contribution of the partnership the race could be used as a forefront of internal engagement initiatives parallels between ocean sailing crews and corporate functional teams allow the yacht entry to be taken back into the organization. As partner you may consider having your employees become part of the racing crew on your yacht and have them become pride builders in your organization and ambassadors of the values and culture displayed in both the high performing racing crew and your offices around the world.
Social and Environmental Responsibility
Attaching CSR initiatives or charities to the race entry allows you to increase the impact of the programs to targeted communities by leveraging the global audience through donations and community involvement activities. The yacht can be used as a vehicle to fully integrate social responsibility in ways that benefit both society and business, and develop an overarching CSR strategy suited to the unique requirements of any company.